Vas Ferris

Founder and Editor, Equanimity Essence

Vas Ferris is the founder of Equanimity Essence, an online fashion and lifestyle store founded in Australia and serving customers internationally.

The store brings together fashion, jewelry, watches and accessories across a wide range of styles and price points, from everyday pieces to established designer brands. Vas built it around a simple idea: shopping should offer real choice, clear information and the freedom to find what suits your style, your life and your budget.

Background

Through Vascend, Vas manages international model Tonje E. M. Bjornerud, including her work in international pageants, giving him a working view of how fashion, presentation and brand partnerships operate.

Before founding the business, he spent more than two decades working on complex investigations in both investigator and management roles, where accurate evidence gathering and precise reporting were essential. That background shapes the Journal's focus on accurate product information, clear sourcing and honest guidance.

His role at Equanimity Essence

Vas oversees the direction of the store, including product selection and how products are presented. His focus is on clear descriptions, useful product information and a shopping experience without unnecessary pressure. The aim isn't to tell you what to wear. It's to give you the information and the selection to decide for yourself.

The Equanimity Journal

Vas leads the editorial direction of The Equanimity Journal, where articles cover fashion, accessories, materials, product care and practical buying decisions. Topics include understanding jewelry materials, comparing watch features, reading product specifications and choosing pieces for different needs and occasions.

Editorial standards

The Journal aims to publish clear, useful and accurate information. Product specifications come from brand, manufacturer and supplier information, with further research where needed. We separate verified details from general guidance, and we avoid unsupported claims, false urgency and misleading recommendations. If information changes or we find an error, we correct the article.

Get in touch

Have a question about an article or a product? Visit our contact page to reach the Equanimity Essence team. You can also find Vas on LinkedIn.

Frequently asked questions

Some questions and answers are automatically generated.

What does this store specialize in?
This store specializes in women's and men's fashion and accessories. The collection features bohemian and romantic dresses in various lengths, along with contemporary watches, leather accessories, and casual wear like jeans and athletic pieces.
What fabrics and materials are used in the dresses?
The dress collection features a variety of quality materials including 100% linen, 100% rayon, organic rayon, poplin cotton, and cotton-spandex blends. Each piece is carefully selected for comfort and durability, with materials chosen to suit different styles and occasions.
Are the dresses suitable for hand washing?
Yes, all dresses in the collection are hand wash care only. Some are recommended to hand wash cold, while others should be hand washed warm. Always check individual product care instructions for specific guidance.
What styles of necklines and sleeves are available in the dress collection?
The dresses feature a variety of romantic and feminine details, including one-shoulder designs, smocked bodices, tie-up puff sleeves, elasticated ruffled sleeves, and balloon sleeves. These design elements create flattering, elegant silhouettes across the collection.
What types of watches does the store offer?
The store carries a curated selection of watches for both men and women, featuring stainless steel cases and bands in various finishes including gold, black, and leather options. Watches range from elegant everyday pieces to performance-oriented dive watches with high water resistance.
Are there watches with high water resistance for water activities?
Yes, the store offers watches designed for water use. Some models feature standard water resistance suitable for splashes and everyday wear, while specialized options provide professional-grade water resistance up to 200 meters (20 ATM), making them ideal for diving and water-based adventures.
What leather accessories are available?
The store offers handcrafted genuine leather accessories including a cell phone wallet with adjustable strap and card compartments, and a slouchy shoulder bag with unstructured silhouette. Both pieces combine practical functionality with stylish design.
Are there activewear and casual bottoms available?
Yes, the store carries athletic and casual pieces including legging shorts designed for performance with breathable compression and four-way stretch, and denim jeans with modern styling details. These pieces offer both comfort and functionality for everyday wear.
What size range is available across the collection?
The collection offers an inclusive size range. Dresses are available in sizes XS to 3XL, watches are available in men's and women's sizing, and other items are offered in sizes ranging from XS to XL, depending on the product category.